I spoke with Motti Khalifa, owner of the Next Level real estate agency, about his entrepreneurial journey and his decision to build a comprehensive technological system to manage his business using AI tools.
Motti shared his insights on the real estate world and the critical need for a single system to unify all work processes, rather than relying on multiple disconnected software tools.
The Need to Break Free from Manual Work
Motti described his background in the restaurant and retail industries, where he learned firsthand the difficulties of managing inventory and a large workforce. He explained that his transition to real estate was driven by a desire to avoid physical stock and complex payroll management.
According to Motti, many real estate agents currently work with outdated methods, which he called a dinosaur approach. He emphasized that to succeed as a solopreneur or a lean team, it is essential to implement technological tools that save time and create business efficiency.
Developing a Custom Internal System
During the war, Motti decided to stop waiting for external systems that did not provide a comprehensive solution. He began learning basic development and built a system that integrates CRM, a property database, P&L reports, and even digital marketing automations.
Motti noted that the added value of the system lies in its ability to retain agents within the organization, as it provides them with professional tools that are difficult to find elsewhere. The system manages everything for them, from AI-based valuation estimates to self-service graphic design production.
Handling Development and Technology
When I asked him about the development process, Motti admitted that it was an intensive journey that included sleepless nights and constant trial and error. He emphasized that today he knows how to set boundaries and enlist professional help when necessary to maintain his managerial focus.
According to him, a business owner who is not involved in the development process of their own systems is missing a significant opportunity. He sees AI as a partner in creation and believes that staying close to new models is the key to maintaining a competitive edge in business.
In conclusion, Motti clarified that he does not view the system as a product to be sold to the mass market, but rather as an internal strategic asset for his company. His approach highlights the importance of solving concrete business problems using the technological tools available to us today.