I spoke with Mor Givon about her personal and business journey. Mor and her husband managed a successful extracurricular business in the United States, and they decided to return to Israel while maintaining and managing the business operations remotely using technological systems.
Returning to Israel and the Management Challenge
Mor shared that even as their US business grew to hundreds of schools and franchise branches, she and her husband always felt they wanted to raise their children in Israel. The decision to return was made when they realized they could manage the operations remotely.
The pandemic was a significant turning point, as it shut down school operations in the US. During their stay in Israel, they made a strategic decision to scale down operations and move to a more focused model that could be managed remotely, while keeping boots on the ground in the US.
Using AI for Business Development
After returning, Mor looked for ways to streamline workflows. She discovered the world of No-Code and AI, which allowed her to build a complex internal system for a new venture in the insurance services field, without needing external programmers.
She emphasized that these tools gave her a sense of full control over the final product. According to her, unlike working with existing systems or external developers that require long and cumbersome specification processes, here she could implement changes and improvements almost immediately.
Between Self-Development and Professional Help
The process was not without its difficulties. Mor described the challenge of maintaining a complex system that affects many things simultaneously, and the moments when professional help was required to solve technical integrations like payment connections.
Today, she and I manage the specification and strategic thinking together, but we rely on professionals for the ongoing technical execution to ensure the stability of the system upon which many agents work.
Mor's story illustrates how new technologies open doors for non-technical business owners. She continues to develop another venture using the tools she learned, emphasizing that the ability to turn ideas into reality is a true revolution.