We left everything for a profession that had no name yet: Episode 12 with Roi Shmuel and Dor Viligura
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We left everything for a profession that had no name yet: Episode 12 with Roi Shmuel and Dor Viligura

November 12, 2026

My two partners, and a profession that had no name two years ago

In episode 12 of Mi Mefached Mehakod I invited Roi Shmuel and Dor Viligura to the studio. Both are my partners in several ventures, and in this episode we talked about the one the three of us are building together: the Vibe Coding School, a training program for a profession we call AI Builder.

Roi: the dream job, and something that wasn't enough

Roi studied industrial engineering and management at Afeka, and after seven interviews he joined WSC Sports. He calls it his dream job: clients like the Premier League, the NBA and Arsenal, the team he supports. Still, as he puts it, something wasn't enough.

When Maor Shlomo shared Base44 in a small WhatsApp group of entrepreneurs that Roi was part of, Roi played with the product for a month or two and felt there was nowhere to get support. So he opened the Facebook group Base44 Israel. I was one of the first to join, and from there we started running the community together. About half a year ago he left the golden cage of high-tech and became a full-time builder.

Dor: from electric scooters to one dashboard

Dor came from the other direction. He started charging electric scooters in his free time, and half a year later found himself with a warehouse and around 30 employees. When COVID hit, the scooters stopped and he moved into delivery, and later into staffing for the construction industry. All along he was the Excel guy, and that led him to automation. The moment that changed his direction was a single prompt in Base44 that produced a full dashboard, something that would have taken a lot of work in Power BI.

Why Base44, and why Claude Code anyway

We opened with a question David from the studio asked us: if there is Claude Code and Codex, isn't Base44 dead? Dor explained that you have to compare apples to apples. Claude is the model that writes the code, and Base44 is the envelope that gives you a database, a server, a domain, connectors and security in one place. What once took a webhook and a whole scenario just to send an email now connects with one click.

Still, we write the code itself with Claude Code. Longer sessions, wider context, and tests and QA checks it runs on its own. Dor described the moment every builder knows: the tool says the button works, you click it, and nothing happens.

Legal and security: where a builder's limits are

Dor called the legal module a loaded gun, because terms of service or a privacy policy written by AI can lead to a lawsuit. Roi added that people in the community write their terms alone with ChatGPT, and that this is serious. I framed it as a trade-off: a small business can choose to take a risk, but a builder who works with clients must at least raise it with them and refer them to a lawyer.

On security, Roi said something I love: sometimes you need to put your ego aside and bring in an outside security expert, even when you know how to do the work yourself.

How to land the first client

Dor started with the people around him, and the first systems were sometimes free, because that is how you learn. Roi recommended helping people in communities until they start reaching out to you. I added a third tip: the strongest people in AI are those who bring their own world of content, a profession or even a city, because AI is very broad and what you need is focus.

Why a school

All three of us made this jump, each from a different direction. The Vibe Coding School is our attempt to take what we learned, mistakes included, and turn it into a structured path: development, legal, security, design, and how to work with clients.

More about the school: https://vibe-coding-school.org

Watch and listen:

  • •YouTube: https://youtu.be/5-I5gk0FVVM
  • •Spotify: https://open.spotify.com/episode/38bCc0FUwsfQENJz8uUjAR
  • •Apple Podcasts: https://podcasts.apple.com/podcast/id1896662936
  • •Episode page: https://danielrechtman.org/podcast/episode-12-roi-shmuel-dor-viligura

Thanks to Spotlight by Daniel Trabelsi by Daniel Trabelsi for sharing and inspiring this article.

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#Roi Shmuel#Dor Viligura#Vibe Coding School#AI builder#vibe coding#Base44#Claude Code#security#first clients#Daniel Rechtman podcast